Unofficial study aid. Where it says "she" or "her", that is the coach whose event worksheets this follows.
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Three stages, one job each
Know your number.
Type what your offer makes a month, open your stage, and fill in the sheet. Your answers save on this device as you type.
My stage
My plan on one page
Keep a copy
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Stage 1 of growth
$0 to $10K months
The job: find your daily traffic number, then hit it every day.
Answer these first
My daily traffic goal
The math
From the Stage 1 worksheet, pages 1 and 2 of 3
Pick one of each
What I am committing to
My posting schedule
Write what you will post each day. Her starting level is one reel a day at 7am Pacific. She says showing up every day matters more than how much you post.
From the Stage 1 worksheet, page 3 of 3
Stage 2 of growth
$10K to $100K months
The job: list everything you do, keep the 1 or 2 things that pay, then do ten times more of them.
Everything I do in the business
One line each. Guess the money it brings in a month. A rough guess is fine. Then decide.
Where the money comes from
Every activity, biggest first
The decision
Her rule: cut almost everything except the 1 or 2 top earners. Those are the ones you double down on.
From the Stage 2 worksheet, page 1 of 2
How much do you do now?
Ten times, taken literally
From the Stage 2 worksheet, page 2 of 2
Stage 3 of growth
$100K to $1M months
The job: know your numbers, then launch more good products at different prices.
My numbers, last 12 months
Worth of a customer against cost
| Number | Mine | Hers | Mine is |
|---|
Her method
Not sure where to start? Start with lifetime value (LTV). You raise it by making more good products at different prices. When it goes up, your lifetime value to cost, your return on ad spend and your revenue per subscriber go up with it.
From the Stage 3 worksheet, page 1 of 1. Her numbers are the ones printed on it.